A leader in the camouflage apparel industry, TrueTimber was founded by outdoor enthusiast Rusty Sellars. Since this time, TrueTimber has grown into a vital, well-respected brand within the outdoor industry.
Sellars founded TrueTimber as a direct response to his desire to have camo that performed at a high level, while also providing a print that perfectly blended with its surroundings. To ensure the brand stays at the leading edge of the camo industry, each year TrueTimber spends countless hours researching, testing and seeking new technology to produce some of the most effective and realistic camouflage patterns in the world. [read more]